Each shoe is accompanied by a background story and a name related to snakes, drawing inspiration from both nature and pop culture. Through the lens of Slick CO. I created 40 different variations of snakes from different materials and incorporated the designs in each sneaker.
These are a few examples to show the final sketches of the icon in the logo design.
I was inspired by the way a human form looks while running. I took a humans stride and combined it with the letter P, adding in energetic colors like this bold blue to create the PASO brand logo.
